Opera for all
Bolshoi Theater / BMW
Concert of classical music in the open air at the Theater Square.
ABOUT PROJECT
BMW supports culture and art at the international level, cooperates with the best museums and galleries in the world, makes its own pavilions at Art Basel, works with the most famous theater stages, conducts research in the field of contemporary art and considers it its mission to carry the cultural code to the masses.
Opera for all — an international project that has been taking place in Berlin, Munich and London for many years in a row, and finally came to Russia, where we were the organizers of this significant event for 2 years in a row.
The concept of the project is that the opera goes beyond the stage, the elite art becomes accessible to everyone. This is an open concert of classical music on the square in front of the Bolshoi Theater with the participation of leading opera singers and under the direction of the chief conductor of the Bolshoi Theater - Tugan Sokhiev.
RESULTS
200 musicians on stage
> 8000 spectators at the Theater Square
Live broadcast views> 340 000
Reach on social networks: 2 562 593
Special project with Arzamas
IT technology that allows hearing-impaired people to listen to opera
BMW supports culture and art at the international level, cooperates with the best museums and galleries in the world, makes its own pavilions at Art Basel, works with the most famous theater stages, conducts research in the field of contemporary art and considers it its mission to carry the cultural code to the masses.
Opera for all — an international project that has been taking place in Berlin, Munich and London for many years in a row, and finally came to Russia, where we were the organizers of this significant event for 2 years in a row.
The concept of the project is that the opera goes beyond the stage, the elite art becomes accessible to everyone. This is an open concert of classical music on the square in front of the Bolshoi Theater with the participation of leading opera singers and under the direction of the chief conductor of the Bolshoi Theater - Tugan Sokhiev.
RESULTS
200 musicians on stage
> 8000 spectators at the Theater Square
Live broadcast views> 340 000
Reach on social networks: 2 562 593
Special project with Arzamas
IT technology that allows hearing-impaired people to listen to opera
the opera goes beyond the stage, the elite art becomes accessible.
© MOST / 2022
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