Private cinema screening
Alfa-Bank
Private event for VIP clients and celebrities with a private film screening.
ABOUT PROJECT
The task was to "walk" the clients of the direction of large corporate business and star guests. To do this, we organized a private cinema screening - the premiere of one of the most anticipated films "Kingsman: The Golden Ring". We have also developed a unique event identity with quotes from the film, voicing the pain of customers who easily solve Alfa-Bank products. And after watching the movie, everyone could pick up a Kingsman-style super agent's "weapon" as a gift.
RESULTS
PR Value: 2 342 116 RUR
Reach on social networks > 50 000
Number of guests over 200
The task was to "walk" the clients of the direction of large corporate business and star guests. To do this, we organized a private cinema screening - the premiere of one of the most anticipated films "Kingsman: The Golden Ring". We have also developed a unique event identity with quotes from the film, voicing the pain of customers who easily solve Alfa-Bank products. And after watching the movie, everyone could pick up a Kingsman-style super agent's "weapon" as a gift.
RESULTS
PR Value: 2 342 116 RUR
Reach on social networks > 50 000
Number of guests over 200
quotes from the film with questions that are easily solved by bank products.
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