Grant Program Cocktail
BMW/ Museum of Modern Art "Garage"
Cocktail party with Silent Disco on the roof of the Museum "Garage".
ABOUT PROJECT
BMW and the Museum of Modern Art "Garage", as part of a partnership, organized a grant for young artists, allowing talents to express themselves and, using the expertise and resources of strong brands, create their work that would have every chance to be presented at Art Basel and the Venice Biennale.
To announce this program, we implemented an unusual performance: Silent Disco, which allowed us to make a choice — listen to live piano music or combine it with electronic dance music by wearing headphones.
RESULTS
PR Value: 1 987 624 RUR
PR coverage in online publications: 8 600 623
Applications for participation: more than 70
BMW and the Museum of Modern Art "Garage", as part of a partnership, organized a grant for young artists, allowing talents to express themselves and, using the expertise and resources of strong brands, create their work that would have every chance to be presented at Art Basel and the Venice Biennale.
To announce this program, we implemented an unusual performance: Silent Disco, which allowed us to make a choice — listen to live piano music or combine it with electronic dance music by wearing headphones.
RESULTS
PR Value: 1 987 624 RUR
PR coverage in online publications: 8 600 623
Applications for participation: more than 70
listen to live piano music or combine it with electronic dance music by wearing headphones.
© MOST / 2022
WE ARE ALWAYS OPEN FOR COOPERATION
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