Festival «Become Human» — an annual fitness festival that has been held in Russia since 2010. In 2018, colleagues from Reebok approached us for a new design for the festival, because they wanted to become more modern and technological in order to attract a new target audience.
Within a month, in one breath, our team issued an updated identity of the festival, an image shoot for its promotion and a brand new design of medals. We can say that it was a real "race" for us.
The new identity developed by us was transferred to all components of the Festival. Worldclass and Kommersant also wrote about the Project in 2018 using our images. These articles are still at the top of the search for "Become Human".