BOGNER SOCHI LAUNCH
Bogner
Street evening event showing a new collection of clothes.
ABOUT PROJECT
Any project in Sochi is a gift, and if this gift happens immediately after self-isolation, its value increases many times, for which we are very grateful to the Bogner brand. The sun, the mountains - nothing else is needed for a cool mood.
We faced two tasks at the same time - opening a boutique and showing a new collection. But how to drag tired skiers to the show at the end of a busy day? The most they have the energy for is an aperitif in a bar. We decided not to beat around the bush and organized our own «apres-ski» bar (literally translated as "after the ski") to bring the whole local party to our place. And we did it.
RESULTS
150 guests
PR Value: 35 million UV
The revenue for the evening exceeded the costs of organizing the event
Any project in Sochi is a gift, and if this gift happens immediately after self-isolation, its value increases many times, for which we are very grateful to the Bogner brand. The sun, the mountains - nothing else is needed for a cool mood.
We faced two tasks at the same time - opening a boutique and showing a new collection. But how to drag tired skiers to the show at the end of a busy day? The most they have the energy for is an aperitif in a bar. We decided not to beat around the bush and organized our own «apres-ski» bar (literally translated as "after the ski") to bring the whole local party to our place. And we did it.
RESULTS
150 guests
PR Value: 35 million UV
The revenue for the evening exceeded the costs of organizing the event
organized our own "apres-ski" bar and gathered the whole local party
© MOST / 2022
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