BMW X7 / BMW THE 7
The first All-Russian road show in the framework of the launch

BMW
x7 / the 7
The first All-Russian road show
BMW
Test drives and static expositions for the first time in 15 cities of Russia.
ABOUT PROJECT

All-Russian road show dedicated to the launch of the new BMW X7 and BMW THE 7. In each city, guests were treated to a test drive of new models and a static exposition.

We faced a difficult task - to come up with a collapsible furniture corner that would withstand transportation to 15 cities, be easy to install and look premium. We have developed a unique design: a simple metal base on which plates made of expensive materials - marble, wood, stone - are hung. They supplemented it with not banal furniture and decor and, voila, this set not only withstood all the manipulations, but was also sold to a dealer center in the last city.


RESULTS

15 cities / 16 remounts in 60 days
> 3,000 test drives
Sale of furniture corner (cost recovery)
a collapsible furniture corner that would withstand transportation to 15 cities.
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