How to combine two premieres in one evening? Easy! If both of them take place on the stages of the Bolshoi Theater. The premiere of the ballet "Pharaoh's Daughter" is taking place on the main stage, and the perfect BMW THE 8 sports coupe is waiting in the wings to impress guests with its impeccable shape and power on the rear stage.
According to the scenario, after the performance, the audience was in for a surprise from BMW, they got into the sacred backstage of the Bolshoi, where they were shown the hottest novelty in theatrical scenery with a giant light installation. The flagship coupe appeared before the Russian public in a truly magical and secret, inaccessible to the viewer space of the famous theater. The BMW 8 Series Coupe was the first ever car to be presented on stage at one of the world's major music houses, underscoring the exclusive status of the novelty and its historical value.
And we solved two main tasks: the launch of a new car and implemented an unprecedented partnership integration with the Bolshoi Theater.
The premiere of the car on the historical stage of BT
5 cars sold from the event
Reach on social networks > 100 000
Excursions for guests behind the scenes of BT